Brands for Canada

a creative idea heats up

We created “Fingers & Toes” to provide a front-line response to teachers working in low-income Toronto schools. The program provides free winter clothing from many of Canada’s top brands to students in need. We approached Brands for Canada for advice on how to activate the program. When we saw what they could do and how they could do it, we handed it off, knowing our idea was in good hands. Today, we’re proud to say that it has grown wildly thanks to the folks at Brands for Canada and all of their generous sponsors.